We are expanding our worldwide capabilities by becoming a part of Outform

31/07/18

Following an equity restructure, we have gained a significant shareholder, the global experience innovation agency, Outform. Now in our 5th year of trading, we have tripled in size in the past 24 months, adding international clients Karndean, Lucas Bols, SHS drinks, Bernafon and Fanatics. This deal will enable both us and Outform to strengthen our global capabilities, working together as one agency network to provide fully integrated, 360°retail innovation solutions. 

Here at The Shopper Agency, we unite experts in behavioural research, shopper marketing and retail design who work together to develop innovative customer experiences for some of the most shopped brands and retailers around the world. By integrating Outform’s global strategy, design, manufacturing, and support capabilities, we are able to provide global services as well as cost-effective regional activations.

Outform’s mission is to become the leading global experience innovation agency by partnering with clients who seek global end-to-end retail capabilities ranging from initial research and strategy to mass production and post-installation and support. Outform’s ‘dare to innovate’ guiding philosophy has led the company to massive success in the experience innovation market. Offering unique end-to-end retail and brand solutions has proven a successful business model for Outform with clients like Google, Samsung, Apple to name a few.

Martin Fawcett Founder of The Shopper Agency

“This is a very exciting time for The Shopper Agency, at a critical point in our business plan. Integrating with Outform bolsters our existing capabilities and scalability whilst reinforcing plans for growth. It opens huge global opportunities for both teams, allowing us to help more brand and retail owners to future-proof their customer experience.”

Martin-fawcett-the-shopper-agency-managing-director

Image source: Martin Fawcett

James Haggas Managing Director of Outform EMEA

Outform has made some significant global investments in recent months and we are delighted to embark on a joint strategy and growth plan with The Shopper Agency. Together we are seeking to partner with brands who recognise the need for innovation both in the online and physical realms. We are taking consumer experience to a whole new level through our unique offering.”

Image source: James Haggas

We understand that consumers live and shop in the experience economy; they no longer look to buy just products and services, but seek something more authentic, memorable and shareable. Consumers seek experiences. Attracting new consumers or keeping existing ones engaged in today's ‘shop anytime’ culture takes us beyond price, convenience and place.

Our expertise coupled with Outform’s manufacturing heritage and global production capabilities will offer our clients truly comprehensive and unparalleled solutions. With enhanced reach and support, as one group we can empower global brands with greater control over their retail spaces, product launches, brand compliance, as well as retail distribution. This exciting collaboration between us and Outform bolsters the group’s existing capabilities and scalability whilst reinforcing plans for growth, with a vision to become the global leader in experience innovation.

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