A week in the life

No two days are the same for the The Shopper Agency.

As Retail Marketing Director for The Shopper Agency everyday provides me with a new challenge, there is no such thing as Groundhog day for me and no two days are the same. Coffee is an absolute essential though! From one day to the next I can be working on press releases, attending networking events, creating social content, developing our website, fact-finding for our next blog post, delivering new marketing assets to working on client proposals, pitches and meeting new potential clients. I’m always kept on my toes I wouldn’t have it any other way. I’m extremely lucky to work with such a brilliant, talented bunch of people who keep me smiling on a daily basis with their relentless bants, love and support.

So here’s a week in my life as Marketing Director at The Shopper Agency:


6am wake up call. Coffee first before I put my face on, get dressed and begin my commute to work. Toast and marmite is always on the agenda before I get stuck in to my emails and review my to-do-list for the week/month ahead. Prep starts for the management meeting which takes place at 11am. I review our performance across digital, print, PR and general marketing so I have a comprehensive view on what’s worked, what needs more focus and what actions we need to take. I review our marketing calendar to make sure we are always planning for the future and not just for the now. Management meeting complete and lots to do but before anything else lunch is calling. The afternoon is spent focusing on prepping for new client meetings that are happening the following week and a meeting with our website guys to finalise some key changes for our new website. 5:30pm comes around very quickly and I’m getting in the zone for a HIT class at the gym. 


Slightly earlier start to the day (5am wakeup call) as I’m off down south to meet with a potential new client with my MD Martin. Martin drives which gives me an opportunity to catch up on some emails and run through a few bits for our meeting, car time can sometimes be the best for ideas and insightful conversations. Meeting and spending time with clients is by far the most enjoyable part of the job. After a successful meeting, we spend the journey back up north discussing the opportunities on the horizon and start planning next steps. I catch up on more emails, have a call with our freelance website developer to see how the new website is coming along and post some our content on social media before I get home.


It’s strike a pose Vogue day at our offices today as we finally get our team shots done for the new website. The very talented Nick Eagle has been drafted in to take our best angle. Photos complete (phew) and it’s back to email catch up and social media posting. We have a meeting with the Retail Institute to discuss current projects and projects coming up and start to plan for the neuromarketing pilot that we are taking part in. A few of us head out to the Midnight Bell for a bite to eat and celebrate the lovely Amelia’s birthday. After lunch I head in to a meeting with Martin and Mark (Creative Director) to discuss and debate our agency proposition. The rest of the afternoon is dedicated to kicking off our new blog post which is planned to go live the following week. Spin class straight after work followed by an episode of The Alienist.


The day starts with our famous workload meeting hosted by the brilliant Client Services team, we get cracking with planning for the following week and month ahead. It’s a great time for the management team to get together and catch up on current and future activities and most importantly keeping everyone in the loop. Next on the agenda is a GDPR catch up with Helen our FD, to ensure we are on track for the 25th May. I email our data base with a planned health and beauty piece before a trip to Dave’s café for the best jacket potato in town. The afternoon is spent planning for our next client meeting and a catch up with Matthew (Head of Planning) to discuss the research and insights angle for the meeting. Last meeting for the day consists of a quick PR update with the Client Services team for one of our clients. Coffee and a catch up with an old friend is calling as I make an exit at 6pm.


London’s calling as I get on the early train to London to visit one of our suppliers who specialise in digital experiences. We’re in London regularly and I always love the hustle and bustle of the city and reviewing what all the brands are doing. It’s a great place to feel inspired! The meeting goes well and we have some great ideas for a brief we’re working on, so well worth the trip plus it triggered other ideas for briefs coming up. Next stop is Seven Dials and Covent Garden to complete a high street review – I love visiting Sonos and Nixon whose instore experience is insanely good. A few cheeky social posts here and there and then I make my way to Carnaby Street to check out what’s happening in Libertys and some of the other stores such as Pro:Direct. I make my way through the crowds and crowds of commuters to get back over to Kings Cross for my train back up north. Priority is tea and a bottle (small) of wine from M&S before I board my train. I spend the journey home catching up on emails, catching up with the team and writing up my high street observations before kicking back and getting into the weekend swing.

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