We have now entered the third year since the release of the PS4 and the Xbox One. Every time a new console is released, the console sales come in waves. The first wave is the initial release: people pre-ordering the new consoles or buying them in the first few weeks of release. The next few waves come with big game releases and people wanting to have the best experience they can with the new games. The last wave comes with the inevitable announcement that new game releases are to be discontinued on any old consoles.
That announcement has recently been made. New games will no longer be manufactured for PS3 and Xbox 360. You’ll still be able to buy old games for them, but any new releases will only be made available for PS4 and Xbox One. It’s time to prepare ourselves for the next wave of console sales. But how does this affect retailers?
Martyn Gibbs, Chief Executive of Game Digital, said “The switch-over from the older gaming formats to Playstation 4 and Xbox One software has impacted profitability across the UK market. The extent of the impact of this switch-over has only become apparent in December  which has been compounded by lower year-on-year high street and shopping centre footfall.”
People like to be up-to-date with their technology, especially gamers and their consoles. And for those who were waiting to buy the newest model, now is probably the time to start thinking about parting with a bit of cash. Because it’s coming to the point now where shoppers have a choice to upgrade or to be outdated.
And what are retailers going to do to maximise their console sales? Well that depends on a lot of different factors. How well said retailer did over the crucial Christmas period, how steady their current console sales are and also what the competition is doing. Some rather nice in-store and online offers along with some refreshed advertising campaigns are definitely expected. But it is hard to tell exactly what to expect.
I do know that the PS3 and the Xbox 360 are going to be sorely missed in the gaming world. They’ve brought some legendary games with them that will all no doubt be played on whatever console they can for years to come.
Are you up-to-date with your consoles? If not, are you thinking about upgrading after the discontinuation announcement? Let us know your thoughts in the comments!