Goldwell

Engaging the trade professional shopper

Background:

We helped trade focussed haircare brand Goldwell compete with their household - name competitors in a wholesale environment, appealing to hair and beauty professionals. Recognising the importance of quality for the professional audience, we developed a premium looking display to attract attention and mirror the premium quality of the brand.   To disrupt the trade shopper we used honeypot displays in key locations, and introduced style books and stylist advice to engage and build trust with the hair and beauty professional.

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