Haliborange

Mr Men Shopper activation

Background:

The first step in getting customers to buy Haliborange Vitamin C Softies was getting them to notice them. Then, to understand their benefits. So we created an in-store campaign to engage and inform shoppers in the VMS category. And with increased penetration of 6% CAGR within our core family audience, Haliborange saw a very healthy result.

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