Honda

Dealership brand experience concept

Background:

To bring the ‘Power of Dreams’ to reality in Honda dealerships and bring people’s love of the Honda brand to life we created a playful, immersive and tactile dealership concept. Recognising the ‘digital to dealer’ journey that car buyers make our concept began with a multi-channel campaign online, on mobile and social. In dealerships we made the personalisation and customisation process of car buying more of an engaging experience, hero-ed new release models, and gave emphasis to Honda apparel and merchandise.

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