John Freida Root Blur

Root Blur NPD Launch

Background:

We uncovered low awareness of the emerging ‘colour restore’ category - so our campaign for John Frieda was styled to encourage shopper trial in-store. Our relationship with key retailers allowed us to secure prime promotional space. We achieved a platinum launch in Boots and listing with major relevant retailers targeting shoppers both online and in-store. John Frieda have seen impressive sales of Root Blur and growth within the wider product range.  

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