Lenovo

Engaging the style conscious professional

Background:

Established technology brand Lenovo asked us to develop a shopper and retail launch concept to bring to life the unique design style and dual tablet/laptop functionality of their Yoga 3 laptop. Aimed at a design conscious young professional market we developed a digital and in-store campaign that would disrupt shoppers and challenge their perceptions of what they want from laptop or tablet device and how it fits with their lifestyle – encouraging them to celebrate their individuality.

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