Mercedes Benz

Mercedes GLE launch concept

Background:

In 2016 Mercedes launched the GLE SUV coupe in the UK, and to support the launch we were invited to develop a dealership launch concept. Bringing together the fusion appeal of the sporty coupe and SUV agility, with the hard-working professional but sporty and fun target driver was our focus. We developed a fusion campaign which used copy and graphics to bring the dual benefits to life, and a campaign plan that drove the shopper from digital/mobile to dealership where the car was hero-ed with digital retail theatre.

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