Silver Cross

Helping Silver Cross grow in the retail space

Background:

To appeal to style conscious parents-to-be, Silver Cross asked us to help them bring the brand heritage and manufacturing quality to life in a way that connected with shoppers making a big emotional investment. We developed a modular display system that could flex to different retail footprints, with flexible space for lifestyle and product communication and different merchandising solutions. We successfully rolled this out to UK shoppers in Mothercare, independents, department stores, and even a bespoke version for Harrods using more premium materials.

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