Tag Heuer

Luxury outlet store concept


When re-developing their Bicester outlet store, watch brand Tag Heuer commissioned us to develop a concept which delivered on luxury brand experience, despite it’s lower pricing. We used large format LED screens, iconic brand imagery and multi-level shelving to make the store unmistakably premium. Space planning was key, to accommodate apparel, Tag’s sister brand concessions, and the back of store watch servicing and repair workshop.

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