WKD

Relaunch shopper campaign

Background:

Brand awareness isn’t a problem for WKD. However, perception is. WKD want shoppers to reappraise their product and so are preparing to relaunch the brand. We’ve turned old, negative perceptions of the brand into positive messages. We’ve developed activation plans for key accounts, alongside Grocery, Convenience and Trade retail channels. Increased listings have been secured prior to the full shopper-facing relaunch.

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