Adidas

Part of the Adidas team since 2009

Taking inspiration from Rita’s own indelible style, we loaded our POS with bold graphic signage that took the brand into new territory.

Background

We’re proud to have been an adidas partner for over five years, working together on some award-winning – and sales boosting – installations.

Brief

Deliver a POS concept with that rocks Rita Ora’s new look for adidas.

Hurdles

Strike the right balance between two big names!

Solution


Taking inspiration from Rita’s own indelible style, we loaded our POS with bold graphic signage that took the brand into new territory. The hallowed three stripes were extended into the shopping area to lead customers in. Bold glass shards mirrored video imagery, bringing movement and vitality to the installation. Bright pink and magenta LED fastenings secured merchandise, making it a beacon in-store. A life-size Rita Ora in key pose acted as the brand ambassador, drawing attention and creating standout.

 

Outcome

A POS concept that went toe-to-toe with Rita’s take on adidas for invention, innovation and standout.

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