To challenge the traditional printing ink market and capitalise on the rise of subscriptions. Giving shoppers the freedom to print with a smart printing service brand.
Through category and shopper research, ink sales continued to underperform in traditional channels and there was a strong move towards online purchasing.
We created a compelling subscription-led, multi-channel brand launch for Epson ReadyPrint. Focused on bringing to life the key advantages of the printing services and technologies, for at home, SOHO and small office workers. We designed and developed a full campaign that covered all channels to create impact and drive sales.
The ink subscription model for Epson continues to go from strength to strength, outstripping the underwhelming traditional retail channel.