Heritage retailing

Helping Silver Cross grow in the retail space

With its own Royal Warrant, the company has manufactured prams and pushchairs worldwide.

Background

Silver Cross is the Rolls Royce of baby transport. With its own Royal Warrant, the company has manufactured prams and pushchairs for discerning parents and babies worldwide.

Brief

Create a retail environment that reflected the values of the ultimate baby transport range.

Hurdles

Work in spaces that ranged from vast to cosy, without losing any of the brand personality or prestige.

Solution

Starting from a blank piece of paper, our concept embodied Silver Cross’ characteristic quality in every aspect of the design.

Whilst paying tribute to the brand’s roots, which went back to 1877, we added a thoroughly modern accent with a catwalk setting that reflected the brand’s must-have status with fashionable mums.

A modular scalable approach enabled us to maintain design integrity across a wide range of spaces. The definitive expression of our design came about in the chic environs of Harrods. A showcase installation went beyond the expectations of clientele and client.

Above all, the space displayed a wide range of product, was retail-ready and instantly adaptable.

Outcome

Our concept created a successful blueprint for Silver Cross retail spaces around the globe.

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