Karndean wanted to understand how shoppers make purchasing decisions and how the retailers could meet their customers’ needs by bringing the on and offline shopper journey word together.
The research stage informed how customers shop flooring; by colour and texture. This was central to our approach and design and created a shift in the shopper journey.
The concept changed the way the flooring category was shopped whilst also creating a new brand identity. A differential, digital-led, interactive experience was injected into the retail space, including; an immersive digital table, RFID sample wall and an interactive video wall.
The new retail concept has maximised the opportunity for Karndean and their retailers to engage more effectively with new, existing and brand loyal shoppers.