Logitech

Maximising brand exposure and opportunity to connect with a growing online shopper community

Logitech wanted to grow their online audience through brand awareness, search and shop

Insight

A combination of search metrics and visual saliency techniques provided key search DATA and visual influence indicators to optimise page layouts

Action

Across each product category the insights from the search DATA and visual indicators enabled each page to have fully optimised language and visual characteristics. Rich copy and mastered product assets were developed to optimise the shoppers experience

Impact

Across all categories an average +11% improvement in search and +7% conversion to checkout was achieved

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