Playstation

Playstation - empowering creativity through knowledge

Taking inspiration from Rita’s own indelible style, we loaded our POS with bold graphic signage that took the brand into new territory.

Background

We’ve worked with PlayStation since the launch of the first PS4 console in 2013, supporting the brand with research and in-store POS concepts.

Brief

The brief from PlayStation is clear, concise and constant: help us maintain our market-leading status with communications that match our cutting edge technology.

Hurdles

As a company that constantly raises the bar with its consoles and games, our ideas always have to do the same. No pressure then.

Solution

It all starts with research that fuels strategy and planning based around accurate behavioural insight. Our immersive demo-unit for the legendary Grand Turismo enhanced the game’s hyper-real rendering with 3-screen surround and cascading sound shower. Pre-orders for Batman Arkham Knight were off the scale thanks in no small part to our POS that teased with preview imagery.

 

Opening up new worlds

For PlayStation Kids, we pushed brand boundaries hard with the creation of two planets inhabited by game figures for PS3 and PSVista. ‘What planet are you on?’ triggered allegiance and pester power amongst the audience. With The Order, the dark atmospheric Victorian setting was recreated in-store with heroes acting as POS and guardians of the IDU.

Project Morpheus

Sony’s first foray into virtual reality, Project Morpheus, demanded a totally immersive experiential in-store setting to convey its astonishing surround style impact.

Outcome

We consistently deliver work that raises the bar in-store for PlayStation in territories around the world.

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