Made you look

Regatta - eyecatching Regatta windows driving footfall in-store

We loved putting The Great Outdoors & The Scottish National Trust in the frame for Regatta.

Background

Regatta challenged us with driving shoppers in-store for their AW17 collection.

Brief

To support the new collection with standout creative across windows and in-store.

Hurdles

Establishing a campaign that worked with their existing brand led imagery.

Solution

We made the bold decision to strip out the explosion of red sale signs usually seen in this heavily discounted sector, and introduced an authentic, heritage feel. Gold frames, clean white backdrops and white wooden floors portrayed a rustic, appealing visual, with the journey continuing throughout the store. Clear use of the Regatta logo enforced brand identity, with the introduction of the colour blue presenting their partnership with The Scottish National Trust in a subtle way.

 Large hanging frames created structure and drove footfall; identifying hero products and attracting attention to their primary call out ‘discount’ message. The main AW17 campaign image was heroed; ensuring a consistent shopper experience and driving familiarity for shoppers.

 

Outcome

We arranged print production and fulfi lment for 300+ stores across Europe from Keswick to Madrid; an authentic windows concept that made Regatta stand out in an overcrowded category.

2018 © The Shopper AgencyLegal InformationPrivacy Policy