TP Vision wanted to re-imagine their TV category approach for Philips TV with a solution that worked in multiple retail channels and formats, globally.
Our global research highlighted the opportunities and challenges, specifically the need for greater brand impact to attract shoppers from elsewhere within the category, and a need for consistency in shopper communication, product display and merchandising.
To highlight the unique offering of the key products within the Philips TV range we created a display system that heroes the key SKUs and demonstrates the unique product benefits from a distance. Injecting immersive experiences into the retail space with VR meant we were able to bring the product benefits to life for the shopper at point of purchase.
Following a trial installation at MediaMarkt Amsterdam, we are now working with TP Vision and Philips TV’s approved manufacturing and installation partners on a global roll-out.