Success ends with your shopper, so that’s who we start with. Thinking, about how your shopper thinks. Getting to know who they are and how they behave.
No matter how rational we humans like to think we are, it’s our emotions that control us and make experiences memorable. So it’s time to turn our insights into the triggers that provoke a positive reaction.
Finally, we get hands on. It’s into the environment where your shopper interacts with your brand to physically create the experience that will motivate them to act.
Research Insight Strategy
We gather real insights to uncover the hidden motivations, needs and behaviours of your shopper. From traditional qual & quant research, to shopper behaviour studies and category research, we are methodology neutral – we start with identifying what we need to know, then work out how to know it.
We work with your brand at the moment when your marketing budget ROI is delivered – when the shopper chooses your brand over another.
We help brands develop their brand DNA for retail, develop retail guidelines, and develop experiences for retail which convert brand awareness when it matters most.
On-line, in-store, or on mobile we deliver campaigns that motivate shoppers to behave differently. Whether it’s to launch NPD, trigger a new consumption occasion, or drive category penetration we know when, where and how to speak to shoppers.
Whether it’s creating an innovative, immersive gaming demo pod, or capturing and enabling shoppers to share an experience on social, we know how to bring technology together to engage shoppers. The only thing we don’t love about new technology is using it for the sake of it. But when it’s right for your shopper, we’re all over it.
Shopping is driven by emotions and sensory stimulation. That’s why we develop experiences for brands that disrupt, inspire, excite, delight and more. From scent, motion, sound or active engagement we know how to develop deeper connections with shoppers, so they not only buy your brand but they love it too.
From shelf to full store, we design retail experiences for brands based on a deep understanding of shopper needs. Shopping should be fun, inspiring, engaging, educational, hassle free, stimulating – an experience. From a display on shelf, a full category, a shop-in-shop, a pop up shop, to a full store design, we bring experience in retail to life.
Take it interns: Introducing the class of 2017
How are supermarkets tackling food waste?
What are the best features in far cry primal?
Can amazon pantry compete with the supermarket giants?
Does the internet of things have a place in the kitchen?
What were the stand out products at CES 2016?
Is 2016 the year of the next wave of console sales?
See more blog.